Job Details

Senior Director of Ecommerce and Digital ExperienceUnder the direction of the Chief Marketing Officer, the Senior Director of Ecommerce & Digital Experience will serve as the General Manager of the Ecommerce business, leading and operating Cavenders.com as a primary driver of enterprise growth. This role holds full accountability for Ecommerce financial performance, site experience, digital platform ownership, and omnichannel integration. The Senior Director owns the end‑to‑end digital customer experience and is responsible for driving profitable growth through disciplined P&L management, digital transformation, and cross‑functional collaboration. This leader will prioritize initiatives that deliver measurable impact, demonstrate a deep understanding of the business and financial implications of decisions, operate with excellence, and advance priorities with urgency while fostering a test‑and‑learn mindset. The role serves as the business owner of the Ecommerce platform, ensuring alignment between business objectives and technology execution. The Senior Director leads the Ecommerce Merchandising & Operations team, providing clear accountability, mentorship, and talent development to support long‑term growth. This position partners closely with Merchandising, Finance, IT, Store Operations, and Supply Chain to build scalable digital capabilities and works in close partnership with the Digital Marketing team to align acquisition strategy, paid media performance, and demand planning with Ecommerce growth objectives. The role sits on the leadership team and provides executive‑level reporting and actions in weekly leadership meetings.ResponsibilitiesSupport the “Cavender's Culture” and drive the Mission, Vision, and ValuesOwn the full Ecommerce P&L, including revenue, gross margin, marketing efficiency, and inventory productivityDrive profitable revenue growth through disciplined financial management and performance optimizationEstablish KPIs and accountability standards across traffic, conversion, AOV, margin, retention, and operational performanceDefine and lead the multi‑year digital commerce strategy aligned with company objectivesOwn and prioritize the digital roadmap in partnership with IT and executive leadershipTranslate business priorities into clear technical requirements and scalable solutionsEnsure digital initiatives remain on track, on budget, and aligned to financial and customer impact goalsLead Ecommerce platform optimization and any future re‑platforming initiatives, including planning, change management, post‑launch stabilization, and continuous improvement with minimal business disruptionEnsure digital architecture supports scalability, security, personalization, AI enablement, and omnichannel capabilitiesLead omnichannel initiatives including BOPIS, ship‑from‑store, same‑day delivery optimization, and inventory visibilityPartner with store operations and supply chain teams to create seamless cross‑channel customer experiencesOwn the end‑to‑end performance of the site, leading strategic and tactical merchandising execution across homepage, category, search, and promotional strategies to drive revenue, margin, and conversionLead product discovery and sell‑through strategy by aligning ranking algorithms, personalization, promotional cadence, and inventory productivity to drive profitable growth and an elevated customer experienceLeverage data science and AI‑driven insights to optimize product discovery, personalization, search, and recommendationsPartner with merchandising leadership to define digital assortment strategy, while using data‑driven insights to influence buying and seasonal decisions for profitable growthOperate in lock step with the Digital Marketing team to align ecommerce growth strategy with performance marketing effortsPartner on paid media efficiency, customer acquisition performance, and marketing ROI optimizationAlign ecommerce initiatives with digital demand planning and promotional strategyPartner on ongoing SEO strategy and technical optimization to drive sustainable organic growthSupport customer retention and My Cavender's loyalty integration strategies to increase lifetime valuePrepare executive‑level and board‑ready reporting materials for inclusion in board decksProvide forward‑looking insights, scenario planning, and risk assessment to leadershipLead change management initiatives tied to digital transformation and enterprise growth prioritiesDevelop and lead a high‑performing Ecommerce Merchandising & Operations organization, fostering accountability, mentorship, and talent development to support long‑term business growthQualifications and RequirementsBachelor's degree or equivalent experience10+ years of proven experience leading high‑growth DTC ecommerce businessesDemonstrated full P&L ownership of an ecommerce operationExperience leading Ecommerce platform migrations or major digital transformation initiativesExperience serving as business owner for Ecommerce technologyProven track record scaling profitable online revenue within a retail or omnichannel environmentStrong financial acumen across revenue, margin, marketing efficiency, and inventory productivityExecutive‑level communication skillsBased in Tyler, TX at our home officePreferred SkillsDeep understanding of digital marketing performance driver, SEO, and conversion optimizationStrong quantitative and analytical skills with ability to translate data into strategic actionExperience aligning ecommerce strategy with store operations and supply chainStrong leadership, recruitment, and talent development experienceAbility to transform strategic vision into clear execution plansStrong project management, organizational, and cross‑functional communication skillsDeep understanding of online merchandising and customer experience best practicesExperience driving change management within growing organizationsLocationTyler, TX 75703, USACavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 – 2555 or visit your nearest Cavender's store.Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.#J-18808-Ljbffr